For the dynamic carousel, examples were explored and an early proof of concept created in AfterEffects to ensure build feasibility at an early stage. As well as all pages incorporating lazyload for improved load times, light and dark 'In the Wild' carousel logos were made available in the CMS to ensure minimum accessibility contrast ratios can be achieved against the chosen brand background colour. Accessible logo fonts were recommended but the client preferred a more visual approach.
All desktop and mobile journeys were prototyped in Invision at medium fidelity with one brand for early user feedback, and high fidelity for all the core launch brands and latter stage user and stakeholder feedback.
All product imagery was specified to crop to 1:1 or 3:2 ratios to utilize the same assets across all PDP, PLP and promotional modules, limiting manual effort, unnecessary server requests and page load times.
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