The 'Send a cheers' concept involved sending colleagues a cheers/positive message, submitted via a form page. This resulted in a sender confirmation email plus a recipient email, engaging colleagues with the new EVP and an option to also send their own cheers. On launch, the card modules showcasing upcoming countdown celebratory activities were labelled as 'coming soon' with a launch date and inactive CTA states to build user anticipation.
Interactions with consistent style and pace were created in Ceros Studio for all desktop hero modules, Spotify cover art module and bottom of page card modules, drawing user attention to all new content on page scroll.
After initial UX design and UI design exploration stages, a design system was created to govern all rules and styles, including text, spacing, colour and interactions. Some of these rules had to be adapted on Ceros Studio import due to inevitable nuances between design tools and build platform.
